usernm.

Choosing a username for an app or software product

Short answer: Use the product name if it is free on Instagram, TikTok and Snapchat, and add a short word like app or hq on all three if it is not. Register all three the same day under a company email. If the name is taken by an unrelated account, a claim usually needs a registered mark.

By the Usernm team · Published · Last updated

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Pick the pattern

| Situation | Pattern | | Name free everywhere | productname | | Taken on one platform | productname + app on all three | | Taken on two or more | productname + hq, or getproductname |

Set it up

  1. Create the accounts with a shared company email, not a founder's personal one.
  2. Turn on two-factor authentication on each.
  3. Put the website in each bio so people can tell the accounts are real.
  4. File a trademark for the product name in your main market.

If the exact name is held

Check whether the holder is active and whether it uses the name for anything like your product. See username taken by a competitor and trademark routes by platform.

Official sources

Platforms change their help pages and forms often. Follow the wording on your own screen and the current Help Center. Usernm is an independent service and is not affiliated with Meta or any platform named on this site.

YOUR QUESTIONS

Frequently asked questions

Should the handle match the app store name?

It helps people find you. Keep them as close as you can.

Does a domain name give a right to the username?

No. The platforms do not treat domain ownership as a claim reason.

If a Usernm claim fails, what happens?

Our refund policy gives a 100% refund if a claim fails.

Want it handled for you?

Send the username on WhatsApp or email. You hear whether it looks workable. See the refund policy on the pricing page.

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